A useful 90-day marketing plan for architects and engineers should improve the quality of project opportunities, not simply increase traffic. Architecture practices and engineering consultancies often sell through different buying journeys, so start by separating audiences, sectors, services and procurement routes.
Days 1–30: fix the commercial foundation
- Define priority services, sectors, locations and project types.
- Review portfolio, capability and sector pages for clear evidence, scope and calls to action.
- Set up enquiry-source and qualified-opportunity tracking.
- Map the follow-up process from enquiry to proposal, bid or consultation.
Days 31–60: capture demand
Build or improve pages around genuine search intent, publish useful project or technical insight, and test paid search only where commercial intent is clear. Architecture firms may need strong project and planning-related proof; engineering firms often need clearer technical capability, sector and procurement information.
Days 61–90: optimise for qualified work
Review which channels produce relevant opportunities, proposals and won work. Improve weak landing pages, search campaigns and follow-up based on actual pipeline data rather than vanity metrics.
For a broader sector strategy, see our marketing for architects guide and architect marketing services.
