An automotive 90-day plan should start with what the business needs to sell or fill: vehicle stock, service capacity, test drives, workshop bookings, fleet enquiries or another measurable commercial outcome.
Days 1–30: fix data and conversion foundations
- choose priority stock, services and locations;
- audit vehicle or service pages on mobile;
- check stock feeds, calls, forms and booking tracking;
- map enquiry → appointment/test drive → sale or completed job.
Days 31–60: capture high-intent demand
Improve local and organic visibility around vehicles, models, workshops and services. Use Google Ads for commercially useful searches and inventory or service campaigns where tracking is reliable. Before scaling media, use the automotive Google Ads budget framework to tie spend to qualified enquiries, bookings and sales economics.
Days 61–90: optimise for qualified outcomes
Review lead quality by campaign and landing page. Fix slow follow-up, weak inventory pages or poor booking journeys before simply increasing spend.
Use automotive KPIs
- qualified calls and forms;
- test drives or appointments;
- booked workshop jobs;
- sales or completed work;
- cost per commercial outcome.
Related: automotive marketing costs and automotive marketing.
