A useful 90-day plan should improve the path from programme discovery to enrolment, not chase arbitrary traffic or follower targets. Start with the courses, cohorts or intakes that actually need demand.
Days 1–30: fix foundations
- Choose priority programmes and target audiences.
- Audit course pages for fees, dates, location or delivery mode, entry requirements and next steps.
- Set up source tracking for enquiries, applications and enrolments.
- Identify the highest-intent search themes.
Days 31–60: capture demand
Improve SEO pages for priority course and provider searches. Use paid search where faster testing is useful. Build landing pages only when they add a clearer campaign journey than the main course page.
Days 61–90: improve conversion
Review enquiry quality, application completion, response times and enrolment by source. Fix the stage losing the most suitable prospects before increasing spend.
Use commercial and admissions KPIs
- qualified enquiries;
- applications started and completed;
- offers or eligibility progression where relevant;
- enrolments;
- cost per enrolled learner.
Keep claims accurate
Course status, qualifications, approvals, outcomes and eligibility claims should reflect the provider’s actual position and the rules that apply to the specific programme.
