A useful 90-day home services marketing plan should improve the path from local search to qualified enquiry, booked job and completed work. Traffic and raw lead counts are secondary.
Days 1–30: fix the local foundation
- Define priority services, service areas and the jobs you do not want.
- Audit Google Business Profile, service pages, location signals and reviews.
- Make phone, form and booking routes obvious on mobile.
- Set up call/form tracking and CRM stages from enquiry to completed job.
- Check response coverage, including missed calls and out-of-hours enquiries.
Days 31–60: capture local demand
- Improve priority service and genuine service-area pages.
- Strengthen local SEO and review acquisition.
- Test paid search for high-intent services where tracking is reliable.
- Build fast follow-up for quotes, appointments and missed enquiries.
Days 61–90: optimise booked-job economics
Review which sources produce qualified enquiries, booked appointments and completed jobs. Remove irrelevant search terms, improve weak landing pages and shift budget towards services and areas that produce acceptable customer acquisition cost and gross profit.
Use our home services SEO checklist and lead-generation playbook for the supporting channel work.
