A website redesign and a landing page solve different problems for accountancy firms. The right choice depends on whether the weakness affects the whole site or one specific campaign and audience.
Choose a redesign when the problem is site-wide
- Navigation makes services difficult to find.
- Mobile usability is poor across the site.
- Positioning and branding are inconsistent.
- Technical SEO problems affect many pages.
- The site structure no longer reflects the firm’s services or target clients.
Choose landing pages when the problem is campaign-specific
If the main website is healthy but a paid campaign needs tighter messaging for one service, niche or location, a dedicated landing page is often the better fix.
- One service and audience
- Focused proof and FAQs
- Clear next step
- Shorter path to enquiry
- Clean conversion measurement
Diagnose before rebuilding
Review conversion by page, device, channel and service. If only one campaign underperforms, fix that journey first. If the same weaknesses appear across the site, a broader redesign may be justified.
See website mistakes costing accountants enquiries for the wider diagnostic checklist.
The answer can be both
A strong website can provide the core architecture and trust system, while dedicated landing pages support high-intent campaigns. Avoid rebuilding everything when a targeted fix would solve the actual problem.
