A charity website redesign and a campaign landing page solve different problems. The right choice depends on whether the organisation has a site-wide journey problem or a focused campaign need.
Choose a redesign for organisation-wide problems
A redesign makes sense when donors, service users, volunteers and partners cannot find the right routes; accessibility is weak; donation or enquiry flows are broken; the information architecture no longer reflects the organisation; or tracking and integrations need structural work.
Choose landing pages for focused campaigns
Landing pages are useful for a specific fundraising appeal, event, volunteer campaign, petition or partnership initiative when the core site is otherwise functional. The page should have one clear purpose and explain what happens after the visitor acts.
Diagnose before rebuilding
- If every major journey is confusing, fix the site architecture.
- If one campaign needs a focused route, build a landing page.
- If donation or application forms are the problem, fix the form before redesigning everything.
- If accessibility is inconsistent site-wide, treat it as a structural priority.
- If tracking is broken, fix measurement before judging campaign performance.
Many charities need both: an accessible, trustworthy core website plus focused campaign pages. Measure donations, service enquiries, volunteer applications, registrations or other mission-relevant outcomes rather than relying on fabricated conversion benchmarks.
