A store redesign and a campaign landing page solve different ecommerce problems. Diagnose the buying journey before choosing the project.
Choose a redesign for site-wide commerce problems
A redesign is justified when category architecture, mobile UX, product templates, cart/checkout, speed or the underlying platform consistently restrict conversion or merchandising across the store.
Choose a focused page for a specific campaign
Campaign pages can support launches, bundles, seasonal collections or paid-media offers when the core store is already sound. They should still connect cleanly to product availability, checkout, delivery and returns.
Use evidence, not arbitrary cost ranges
- If conversion problems appear across categories, investigate the store.
- If one campaign has message mismatch, test a focused destination.
- If tracking is unreliable, fix measurement first.
- If stock or fulfilment is the bottleneck, design alone will not solve it.
For the wider diagnosis, see ecommerce website mistakes.
