A redesign and a landing page solve different financial-services problems. Choose after diagnosing whether trust and conversion issues affect the whole site or one campaign.
Choose a redesign for site-wide problems
A redesign is appropriate when service architecture is confusing, mobile usability is poor, trust information is inconsistent, content governance is difficult or the platform prevents necessary changes across the site.
Choose landing pages for specific approved campaigns
A focused page can suit a specific service, audience or paid-search campaign when the core site is sound. It should use accurate claims, clear next steps and the same review standards as the main site.
Diagnose before spending
- If multiple service journeys fail, investigate the whole site.
- If one campaign has message mismatch, test a focused page.
- If tracking or follow-up is broken, fix that before judging design.
- If content cannot be approved confidently, a new layout will not solve the governance problem.
See financial services website mistakes for the wider audit.
