A logistics website redesign and a campaign landing page solve different problems. Start with where commercially suitable buyers are getting stuck.
Choose a redesign for site-wide problems
A redesign makes sense when service architecture is unclear, mobile usability is weak, coverage is confusing, RFQ journeys are broken, proof is inconsistent or the site cannot support reliable tracking and CRM integration.
Choose landing pages for focused campaigns
Landing pages are useful for a specific service, sector, location or paid-search campaign when the core website is otherwise functional. They should establish operational fit quickly and route the buyer to an appropriate enquiry.
Diagnose before rebuilding
- If every service page is vague, fix the site architecture.
- If one campaign needs a focused journey, build a landing page.
- If enquiries are irrelevant, improve qualification before buying more traffic.
- If tracking is broken, fix measurement before judging conversion.
Many logistics companies need both: a strong core website plus campaign-specific pages. Measure qualified opportunities, pipeline and won contracts rather than assuming either option delivers a fixed uplift.
