A website redesign and a landing page solve different problems. Professional services firms should diagnose the commercial issue before rebuilding the whole site or creating another campaign page.
Choose a redesign when the problem is site-wide
- Positioning is unclear across the site.
- Navigation makes services difficult to understand.
- Mobile usability is consistently poor.
- Trust signals and team expertise are weak.
- Technical SEO issues affect many pages.
- The CMS prevents meaningful improvement.
Choose a landing page when the problem is specific
A focused landing page is useful for one service, audience, event or paid-search campaign when the main website is otherwise healthy.
- One audience and service
- Relevant proof
- Focused CTA
- Shorter enquiry path
- Clean conversion tracking
Measure before rebuilding
Review conversion by page, source, device and service line. If one journey is weak, fix that journey first. If the same problems appear everywhere, a redesign may be justified.
See website mistakes costing professional services enquiries for the diagnostic checklist.
