A full website redesign and a landing page solve different real estate problems. Redesign when the whole site is holding the business back. Use landing pages when the core site works but a particular campaign, development, valuation offer or service needs a focused conversion path.
Choose a redesign when
- Property search and navigation are difficult
- Mobile journeys are poor
- Listings, branch pages or service pages are inconsistent
- Valuation and contact journeys are weak across the site
- The current platform limits integrations or tracking
Choose landing pages when
- You are promoting a development or campaign
- You need a focused seller or landlord valuation page
- You want to test an offer before changing the whole site
- Paid traffic needs a message matched to one audience
Do not redesign simply because the site feels old. Diagnose the actual leak first: discovery, property search, trust, page speed, forms, CRM follow-up or campaign relevance.
See our real estate website mistakes guide for the wider audit.
