A recruitment agency should redesign its whole website only when the problem is genuinely site-wide. If the core site works but one employer or candidate campaign needs a tighter journey, a focused landing page is usually the more proportionate fix.
Choose a redesign for structural problems
- employer and candidate journeys are tangled;
- job search or mobile application experience is poor;
- sector and service architecture no longer matches the business;
- tracking, speed or technical SEO problems affect many pages;
- the site cannot support current CRM or ATS workflows.
Choose landing pages for specific campaigns
Landing pages work well for a sector-specific employer campaign, retained-search proposition, hiring event, talent pool or priority role where one audience needs one clear next step.
Do not use landing pages to hide a broken core site
Paid traffic may convert on a campaign page, but employers will still research the agency. Weak service pages, poor proof and confusing navigation can undermine the campaign later in the decision journey.
Measure before rebuilding
Identify where users drop out: search result, landing page, job listing, application, employer form or follow-up. Redesign the part causing the problem rather than assuming a new visual theme will improve performance.
Sometimes the answer is both
A redesigned core site can provide strong sector architecture while campaign landing pages support paid acquisition and testing.
Related: recruitment website mistakes and recruitment marketing.
