See what's holding your rankings back.
A practical SEO audit template that finds technical, content, UX and conversion gaps across your website — so you know exactly what to fix before spending more on traffic.
Run a quick audit now.
Mark each check Pass, Partial or Fail to score your site across six areas of search performance. This is a 24-point snapshot — the downloadable template runs the full 54-point version with an auto-calculating scorecard.
This quick audit is a directional snapshot based on your own answers. A real audit also weighs competition, search intent and authority, and some checks need tools such as Google Search Console or a site crawler. Use it to decide where to look closer — then download the full template below.
Six areas, 54 checks.
The full template structures a website review around the six areas that decide whether organic traffic turns into enquiries — not just rankings.
Technical SEO & Crawlability
Whether search engines can reach, render and index your pages without friction.
- Indexability, robots.txt and XML sitemap
- HTTPS, canonicals and redirect health
- Core Web Vitals, speed and mobile-friendliness
- Structured data and duplicate-content checks
On-Page & Content
Whether each page targets a clear intent and is built to rank for it.
- Title tags, meta descriptions and H1s
- Heading structure and search-intent match
- Service-page depth and internal linking
- Thin-content and outdated-content checks
UX & Site Experience
Whether visitors can actually use the site once they land on it.
- Navigation clarity and page depth
- Mobile usability and readable text
- Intrusive pop-ups and perceived speed
- Consistent, trust-building branding
Conversion & Tracking
Whether the traffic you earn is being captured and measured.
- Clear CTAs and easy contact options
- Working forms and visible trust signals
- GA4 and Search Console set up correctly
- Key conversions tracked as events
Local SEO
Whether you show up when nearby customers search.
- Google Business Profile completeness
- Consistent name, address and phone details
- Location and service-area pages
- Reviews and local keyword targeting
Off-Page & Authority
Whether your backlink profile supports or undermines growth.
- Backlink quality and toxic-link review
- Competitor backlink gap analysis
- Brand and unlinked-mention opportunities
- Safe, planned link-earning activity
From audit to action plan.
The template is built to end in decisions, not just a long list of findings.
Review
Work through the six areas, checking each item against your live website and Search Console data.
Score
Mark each check Pass, Partial or Fail. The scorecard tab updates your score by area automatically.
Prioritise
Rate each issue by impact and effort, then sort by priority so P1 problems are obvious.
Build
Turn the prioritised list into an SEO roadmap — or bring it to a Vistoplex growth call.
Download the full template.
Get the complete 54-point SEO Audit Template as an editable spreadsheet — built to work in Excel or Google Sheets, with a scorecard that does the maths for you.
- 54 checks across all six SEO areas
- Auto-calculating scorecard with score by area
- Status, priority, impact, effort and owner columns
- Pass / Partial / Fail dropdowns with colour coding
- A 'Start Here' guide and priority action summary
Certifications & partnerships
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