A useful 90-day charity marketing plan starts with the outcome the organisation actually needs: donations, service-user access, volunteer recruitment, event registrations, campaign participation or partnership enquiries. Those journeys should not be treated as one generic funnel.
Days 1–30: clarify objectives and fix the foundation
- Choose one or two priority outcomes and define what success means.
- Map the audiences involved, including supporters and people seeking services.
- Audit website journeys, donation or enquiry forms, accessibility and tracking.
- Review consent, safeguarding and approval requirements for stories and communications.
- Identify the search, email, social or partnership channels most relevant to each objective.
Days 31–60: improve acquisition and follow-up
- Improve the priority landing pages before increasing traffic.
- Create content around genuine supporter or service-user needs.
- Test paid or organic acquisition only where the next action is clear.
- Segment follow-up by relationship: donor, volunteer, campaign supporter, event attendee or service enquiry.
Days 61–90: measure downstream value
Review donation value, new-donor quality, volunteer progression, service enquiries, event registrations or partnership pipeline depending on the objective. Keep what produces meaningful outcomes and stop channels that create volume without value.
For the supporting acquisition work, see our charity SEO checklist and supporter-growth playbook.
