A useful 90-day retail and FMCG plan should concentrate on the commercial levers that can change quickly: product visibility, conversion, acquisition efficiency, repeat purchase and campaign execution.
Days 1–30: diagnose the funnel
- Identify priority products, categories and margin bands.
- Check product-feed, tracking and attribution quality.
- Audit category pages, product pages, mobile UX and checkout.
- Review paid media by product profitability, not clicks alone.
Days 31–60: improve acquisition and conversion
- Strengthen category and product SEO.
- Refine Shopping/Search campaigns around profitable demand.
- Test landing pages, merchandising and offers.
- Build segmented email and CRM flows.
Days 61–90: scale what contributes
Shift budget towards channels and products that produce profitable revenue. Review new-customer cost, contribution margin, repeat purchase, basket value and stock constraints before increasing spend.
For organic priorities, use our Retail & FMCG SEO checklist.
