A useful 90-day SaaS plan should improve qualified pipeline, not manufacture arbitrary traffic goals. Start with the ideal customer profile, buying problem and conversion path your business actually uses.
Days 1–30: positioning and measurement
- define ICP, use cases and buying roles;
- audit product, solution and comparison pages;
- map visitor → demo/trial/signup → qualified opportunity → revenue;
- fix CRM source and conversion tracking.
Days 31–60: capture high-intent demand
Improve SEO around solution, problem, integration and comparison intent. Use paid search where it can test commercial demand quickly. Build campaign pages around one audience and one clear next step.
Days 61–90: optimise pipeline quality
Review which sources produce qualified opportunities rather than simply demos or trials. Improve qualification, follow-up, onboarding and sales handoff before scaling media.
Use SaaS commercial KPIs
- qualified demos, trials or signups;
- pipeline value;
- opportunity conversion;
- CAC or acquisition cost by channel;
- closed-won revenue or ARR contribution.
See SaaS marketing and Google Ads.
