A useful 90-day real estate marketing plan should focus on the commercial journeys that matter most: winning instructions, attracting qualified buyers or tenants, supporting developments, and improving the speed and quality of follow-up.
Days 1–30: choose priorities and fix measurement
- Define the priority audience: sellers, landlords, buyers, tenants or investors.
- Choose the locations, property types or developments that matter most.
- Audit valuation, viewing and enquiry journeys.
- Track calls, forms, valuation requests and viewing requests by source.
- Define what counts as a qualified opportunity.
Days 31–60: improve demand capture
- Strengthen location, service and property/development pages.
- Improve local SEO where branch or area visibility matters.
- Launch focused Google Ads only where landing pages and tracking are ready.
- Improve internal links into commercial pages.
- Set CRM ownership and follow-up rules.
Use the real estate SEO checklist to structure the search work.
Days 61–90: optimise for commercial outcomes
- Compare lead quality by source and location.
- Review valuation-to-instruction or enquiry-to-viewing progression.
- Fix weak landing pages and forms.
- Expand the search themes producing qualified opportunities.
- Use lost reasons to improve targeting and messaging.
What to measure
Track qualified enquiries, valuation or viewing requests, instructions or reservations, response time, cost per qualified opportunity and commercial outcome by source.
For the wider strategy, see real estate marketing.
