A full education website redesign is justified when the problem affects programme discovery, admissions UX or the whole site. A landing page is better when one campaign or intake needs a focused journey without rebuilding everything.
Choose a redesign for site-wide problems
- course architecture is confusing;
- mobile application journeys are poor;
- multiple programmes have inconsistent information;
- technical SEO or accessibility issues affect many pages;
- the site no longer integrates cleanly with admissions systems.
Choose landing pages for a focused intake or campaign
A dedicated page can work well for a priority programme, open day, employer-funded training offer or paid-search campaign where one audience needs one clear action.
Do not hide weak programme pages
Prospective learners often research beyond the campaign page. If the wider website has stale course details or unsupported claims, a polished landing page will not solve the underlying trust problem.
Measure the actual bottleneck
Identify whether users are dropping at course discovery, enquiry, application or follow-up. Redesign the stage causing the problem instead of assuming a visual refresh will increase enrolments.
Both can work together
A strong core site can provide programme architecture and trust while campaign landing pages support testing and paid acquisition.
Related: education website mistakes.
